Your numbers
£
£
£
%
£
%
Your results
Healthy margin
Net margin
Revenue per unit
—
Total cost per unit
—
Gross profit
—
Gross margin
—
Net profit per unit
—
Net margin
—
Break-even price
—
Monthly projection
Monthly revenue
£0
Monthly costs
£0
Monthly profit
£0
Annual profit
£0
What's a healthy margin?
Under 10% — Thin. Any spike in ad costs or returns could push you into the red. Revisit your pricing or COGS.
10–20% — Workable but tight. Most stores aim to improve this over time through better supplier pricing and customer LTV.
20–40% — Healthy. You have room to invest in growth, absorb returns, and weather seasonal dips.
40%+ — Strong. Typical of digital products, high-margin consumables, or premium DTC brands.
Margins feeling tight? Trimming your SaaS costs is one of the fastest wins available. Browse EcomDeals for verified discount codes on Shopify, Klaviyo, Gorgias and 200+ tools.